August 12, 2024
Webuild for sport: communication campaign kicks off with Italian sports champions supporting women and young people
Stories of teamwork, commitment, and challenges behind Italy’s blue medals and at Webuild sites, inspiring the growth of young talent
Milan, August 12 ,2024 – 'We dream, we build, we win'. This is the common thread that connects Webuild and five Italian champions who have represented Italy on the world stage through their competitive achievements: (sailing), (judo), and (athletics), and (boxing). Their stories and values of commitment and teamwork, passion and determination are the focus of the Group's new communication campaign
The protagonists of this journey are Italian champions whose life experiences are paired with the faces of Webuild's people — the women and men working daily to bring to life over 150 projects underway around the world. Audacity, perseverance, resilience, tenacity, and passion are the values that drive this campaign and unite the world of sports and these female athletes with Webuild's reality in building the world's most challenging infrastructures. Core values drive Webuild to deliver innovative and sustainable solutions for complex projects, adapting to the often extreme conditions at worksites around the world.
Caterina Banti (Circolo Canottieri Aniene di Roma) is the athlete Webuild believed in strongly back in 2011, before her medals and global successes. The company supports the Circolo Canottieri Aniene of Rome that has raised so many great athletes over time. Her key word for the campaign is 'audacity.' Alice Bellandi is another highlight of the Webuild campaign. In the campaign, Alice discusses 'perseverance', a value for those who 'never give up' when facing difficulties and challenges. Strong and impactful were the testimonies of Zaynab Dosso, Antonella Palmisano and Angela Carini, who spoke about resilience, tenacity and passion.
The Webuild campaign highlights the company's commitment in supporting sports as a tool for personal and collective growth. This universal value inspires the building of a better future through teamwork. Like in sports, Webuild believes in the potential of women and young talents at its worksites worldwide. The company invests in their growth, values their skills, and promotes development through continuous professional and educational pathways.
Those under 35 make up about 40 percent of the Group's workforce. Last year, Webuild launched the 'Cantiere Lavoro Italia' training and employment program, aiming to hire 10,000 people by 2026, with a special focus on construction sites in southern Italy. In parallel, the Group collaborates with nearly 20 top universities and technical colleges in Italy and worldwide to attract, select, and train talented junior profiles. Webuild also promotes industry innovation research through the Alberto Giovannini Award for undergraduate, graduate, and PhD students.